After three years of development, we’ve crafted THE regular jeans that actually get it. Snag Denim isn't 'just' jeans; they’re designed to fit, feel epic, and last. A true mom jean fit, they are high waisted with a tapered leg designed to fit at the ankle bone. Made from the softest organic cotton into a true non-stretch denim that is super soft touch and developed with a unique fabric composition that drapes beautifully, they are just ridiculously comfortable. Jump, play, crouch, party, these are all day denim.

Here’s what makes Snag Denim different: we use 75% less water than conventional jeans, and the denim wash is fully sustainable, with no harsh chemicals, only certified materials. Most jeans have a 4 to 5 cm size tolerance (which is why the fit is awful), ours are within just 1 cm, giving you a fit that feels like it was made just for you. Every single size was fit-tested, with no shortcuts or mechanical grading. We designed, sized, and tested these jeans on different bodies, across hundreds of fit models, sizing days, and wearer trials to refine a fit that celebrates all sizes.

Our unique pattern curves to the body, with a refined three-dimensional approach that takes height, shape, and body type into account. The mid wash denim blue is a classic colour and goes with absolutely everything. A traditional zip fly and metal button closure is super easy for everyone and there are FIVE functional pockets. With 17 single sizes, you can also pick your preferred fit: size down for a sleek look, or size up for a more relaxed feel. Even the label was trialled to make sure it was as comfortable as possible against the skin. These really are THE jeans, ready to totally change your mind on what epic denim should be.

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